The battle between entertainment giants DSTV and Netflix in South Africa has become more contested in recent years.
In 2017, DSTV lost 100 000 premium subscribers, while Multichoice, which owns DSTV, estimates that Netflix ownership numbers are between 300 000 and 400 000.
In a country like South Africa, these statistics are never as clean-cut. Taking into account the cost of data, viewers are looking for convenience, entertainment and affordability when it comes to the DSTV vs Netflix battle.
In an age when access to all things digital has made it much easier to get entertainment 24/7, DSTV is finding it much harder to retain subscribers. The hefty fees associated with the brand have also come under fire in recent months. As more South Africans have started to feel the pinch in terms of their finances, many have become increasingly financially-sensitive. While some people may be able to afford the premium package offered by DSTV at a cost of R959 per month, which ultimately amounts to R23 016 for 24 months, many have found this to be too steep for their household budgets.
As a competitor, Netflix has provided an alternative for many consumers to enjoy entertainment. The premium offer is available at R165 per month. To get started, a strong fibre connection is needed, along with a credit card. At an estimated cost of R3960 for 24 months, Netflix seems like an affordable alternative.
DSTV vs Netflix– why subscriber won’t change
DSTV, on the other hand, comes at an additional cost that includes a SA TV Licence, DSTV hardware and the installation that comes with the package.
On the negative side, many South African consumers don’t have access to fast internet and Netflix cannot be operated without internet.
Many DSTV subscribers are said to be afraid to make the digital jump to Netflix mainly because the latter doesn’t offer local content or sport.
Based on this, DSTV may retain most of its seven million subscribers in South Africa.